Okay, apparently it's "Extreme Championship Backyard Wrestling," and not what I originally wrote.
I just left a message for the current reigning champion--and the number apparently belongs to his mom's cell phone. Her name is Laura.
I told a little story about my kids seeing the flier, being new to the area, and being excited to have a fun championship with a creative neighbor kid. I was purposefully vague about their ages, and will match them up with her kids when I find out what it is. I left my number and saved theirs to my cell phone, so I'll be ready.
In the meantime, while we're waiting, I welcome ideas about how we can doctor the flier before mass reproduction, and how we should present this to Craigslist, the Alibi, Local iQ, and our other local media contacts. Do we pitch this solely from the perspective of the kid? Or do we make it look like something funny that others can be in on? Or like something epic and serious? Or a mix of different angles for different outlets?
And yeah, costumes! Cheap luchadore masks, capes, Randy the Ram costumes, whatever, the weirder and the more colorful the better. I'm thinking of going with a cheesy devil theme for mine, since the flier's only illustration is a Celtic (or possibly Presbyterian) cross that seems to have nothing to do with anything else on the announcement.